Brogurt

I've always loved yogurt. Sure, I'm gay, but when I was being picked on in school, the last thing anyone cared about was the cup of yogurt in my lunchbox.

In fact a quick Google search for "Why don't guys eat yogurt" comes up with countless articles and blogs questioning just that.

In fact, most include a list of comments from wives whose husbands put yogurt on their shopping lists, and even some husbands complaining that the portion size is too small for men.

It's true. It's delicious. It's an excellent and refreshing post-workout snack. And as far as I know there is absolutely nothing about it that makes it more or less beneficial for men or women. In fact, it's extremely healthy for everyone. Hell, a quick survey of men (in my general vicinity) states that all men buy yogurt, often two at a time.

So why then do advertisers exclusively market the healthy treat to women. Jamie Lee Curtis plugs her Activia like it's the healthy gateway to menopause while countless other young hotties lick their lids exclaiming it's the reason for their tight abs. But where are the men? Aside from John Stamos whose surname landed him his own Greek yogurt ad campaign, I've never seen a man eat yogurt on television.

Of course the truth is probably that sweets generally aren't marketed towards men. In fact short of Hungry Man and barbeque sauce, food is rarely marketed to men at all.

While one brand of yogurt, Powerful Yogurt, uses the Axe Body spray approach to market a product they know we'll use anyway by branding the same yummy goo in a manly black cup, it hasn't really taken off.

Likely because most men will just eat what's already in the fridge. And if you're living with a chick, some young Hollywood celebutante has made sure it's already stocked with a pretty pink cup of yogurt.